“Attention, everyone! Get out of the water nice and calmly. We have a shark 🦈 in the bay.”
In this article I share my compelling first-hand experience with what persuades people to take immediate action. And I tell you, the conversion rate was 100%. Within a few minutes, we were all out of the water.
In business, we rarely have an actual shark to convince people to go ahead and buy our products or services without hesitation.
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