Online courses, workshops, and events are great ways to boost your online presence and grow your business in 2023. In 2022, I analyzed the lead generation for my business and found that networking and referral business, LinkedIn-generated business, and online events were the top three most effective ways to generate leads. These methods are relatively inexpensive and can help you establish yourself as the preferred industry expert in your field. If you missed my live workshop on Friday, December 30, you can still access the recording and learn more about how to identify your audience’s needs, create a clear outline for your online events, and fit your events, workshops, and online courses into your business’s financial model for 2023. As a special bonus, I’m offering The Ultimate Course Creation Blueprint to help you create your own online course, workshop, or event more easily and efficiently. … More Boost Your Online Presence and Grow Your Business in 2023 with Online Courses, Workshops, and Events!
All course seekers have one major thing in common. They all want to get from their current reality, Point A, to their desired future, Point B, as best they can. If they already knew how to get to Point B they wouldn’t be searching for a course, right?
Almost everybody shares the need for lifelong learning. Growth is a primary human drive along with our need for safety and belonging.To create a meaningful and profitable online course we need to ensure that we fill a gap and fulfill the desired transformation in our audience. We also want to make sure that people trust that we are the right guide for them. Once they feel that we are the right guide for them, the next step is to reassure them that they will get the transformation they desire better and faster than if they went somewhere else. … More How To Easily Test Your Really Helpful Online Education Topic!
My business took off once I got clear on my WHY. I realized how I could use my unique background of 20+ years in the educational industry along with my love for learning and my experiences in leadership, educational consulting, and personal development to help and empower experts to create meaningful online courses. And then, talking with my clients and doing surveys helped me see what these experts are struggling with when creating their online courses. I found their everyday challenges and where they are different in their background and budgets.
Learning how to meet their different needs, backgrounds, and budgets helped me develop a pricing strategy with three distinct tracks. 1. you do, 2. do with you, and 3. do for you. And I can see that the same approach is extremely helpful to the people I help. … More 3 Ways Your Online Course Will Get Excellent Customer Market Fit
Get rid of the limiting beliefs that hold you back from pursuing your business and life goals.
I often meet limiting beliefs when I talk with experts about creating an online course. On the one hand, they want to take advantage of the current momentum in the eLearning industry. And they have excellent reasons to do so. E-learning statistics from Findstack show that the global eLearning industry has grown by more than 900% since 2000. And the eLearning industry is to grow by an impressive $240 Billion by 2022.
Hence, the logical reasons for building an online course right now are apparent. But at the same time, something can be holding us back. This article will share three limiting beliefs that I often encounter.
If you identify with the feeling that something is holding you back from creating an online course and building your dream business, this article is for you. … More 3 Limiting Beliefs That Keep You From Creating Your Online Course
You might have a good idea for an online course, but you may be worried if your online course is worth the investment. You are not alone.
I work with many course creators, and worrying about ROI is a widespread and natural concern.
Luckily there are affordable ways to get to know if your online course is likely to give you a return on investment or not.
In this article, I share 3 proven, affordable ways you can try out for yourself before deciding if now is a good time to create your online course. … More 3 Affordable Ways To Know If Your Online Course Will Boost ROI
As an expert you might have a great idea for an online course, but you might not know where to begin.
You know that sharing valuable content is essential to showcase your offer and attract the right clients, but you don’t have the time.
In this article, I help you cut through the confusion. I will give you 3 simple steps to clarify your course idea and how to approach the task. … More How To Avoid Confusion And Get Clarity About Your Online Course
This article is about how you can apply the SOLO taxonomy in your planning to increase the impact of your online course.
The purpose of most successful online courses is to teach the learner something new and different that will positively impact the learner’s life.
Applying the SOLO taxonomy in the planning and outline of your online course will help you convey this new and different knowledge in the most efficient way possible. … More How To Increase The Impact Of Your Online Course With SOLO