My business took off once I got clear on my WHY. I realized how I could use my unique background of 20+ years in the educational industry along with my love for learning and my experiences in leadership, educational consulting, and personal development to help and empower experts to create meaningful online courses. And then, talking with my clients and doing surveys helped me see what these experts are struggling with when creating their online courses. I found their everyday challenges and where they are different in their background and budgets.
Learning how to meet their different needs, backgrounds, and budgets helped me develop a pricing strategy with three distinct tracks. 1. you do, 2. do with you, and 3. do for you. And I can see that the same approach is extremely helpful to the people I help. … More 3 Ways Your Online Course Will Get Excellent Customer Market Fit